The Five Do’s and Don’ts of Brand Management
Here are the top five do’s and don'ts so you can avoid making a brand management mistake that could set you back.
Graphic Design BlogWeb Design, Brand Management and Print Design
Chris HandleyCreative Director
Snowball's blog is a variety of tips and news about design and business marketing. I also like to share what I'm up to with regards to projects and personal interests.
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Top 3 Reasons Why You Must Keep Your Marketing Materials Up-to-Date
By having old marketing materials you run the risk of conveying incorrect information and adding another hurdle for customers to overcome before making a purchase.
Understanding the Brand Management Process
When it comes to putting a brand management plan in place, you need to invest time and resources to ensure that you are able to attract your target audience and position your brand to resonate with their core values.
Driving Business Growth With Your Brand Development
With consumers being bombarded with thousands of marketing messages a week, a strong brand identity is able to drive significant long-term business growth in the following three ways.
Top Four Ways to Increase the Value of Your Brand
Establishing your brand and branding strategy are things you should put into place early on in your business, but they should be revisited, at least once a year, to ensure that your brand aligns with what will best represent your company and appeal to your target audience.
What Your Website Really Says About Your Brand Equity
Your website can give you a lot of great insight into how much brand equity you have in your industry. The key is to really dive deep into your website’s metrics and study how your customers arrive at your website and, more importantly, how they interact with your website’s content
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