The ultimate goal of any website is to drive traffic and help pitch a business’ products or services. However, the key to achieving this goal is identifying the essential elements web visitors look for when visiting any website. Without these three easy-to-implement features your web visitors may click away from your site, leaving money on the table.

Grounded in years of design experience, the Snowball Creative Group cites these three things web visitors often look for in a winning website:

  1. Clear and easy-to-find contact information - Nothing is worse than being interested in learning more but not being able to find how to contact the company or request information. Leading website designers recommend skipping the contact page and instead having your company’s contact information on each page. This way web visitors don’t have to go searching for phone numbers, email addresses or your office’s address. Using bold colors and a consistent layout on each page can help your contact information stand out. Adding call-to-action buttons are also a great way to engage your web visitors who want to learn more.

  2. An online portfolio that highlights your work - Whether you’re a consulting firm, a graphic designer or a tutoring company, web visitors want to see your work. Depending on the industry you are in this may take the form of an online portfolio, case studies, a list of companies you have serviced, or even awards your company has won. Be sure to also update this page often to highlight recent work. Arranging your work in chronological order is a great way to show web visitors your expertise.

  3. An informative blog - Whenever possible, adding a blog to your company website is an effective strategy to drive more traffic to your website. You can leverage your blog space to share educational tips that may appeal to your target audience. This can also be a useful page to share upcoming news, press releases and events that may showcase your business. Using keywords, tied to your industry, within your blog is a useful marketing technique to increase your company’s search engine rankings. Always remember to have a clear call-to-action (often at the end of each blog entry) that includes your direct contact information should a reader want to learn more.

If you haven’t done so already, perform a quick website audit to ensure your site, as a bare minimum, has these three elements. Giving your website a periodic facelift can also be an effective way to reach more potential customers and incorporate new web design best practices. For help in improving the usability of your website, contact the trusted web design team at Snowball Creative Group today. We’ll be happy to complete a complimentary website audit and recommend a few cost-effective ways to take your website to the next level.