With millions of websites online, setting yours apart from the rest to establish your brand and drive sales is critical to business success. Tackling the backend of your website is one piece of the digital marketing puzzle, but planning out the front-end of your website is top priority. Many websites are cluttered, with tons of text, while others lack enough information to motivate web visitors to act. Finding the right balance of color, text, visuals and videos is key to designing an award winning website that converts.
At Snowball Creative Group, our clients’ websites have been awarded the Marketing Achievement Award by incorporating these three elements.
Offering multiple navigation options on the homepage. How you position text and the type of web copy you use can help web visitors effortlessly navigate your website. If you have multiple customer segments to appeal to, providing just enough information on your homepage to speak to that audience can make it easier for them to get to the right page and services for them.
This homepage breaks up the text and has just enough information for the web visitor to decide the best page for them to visit first. Allowing your web visitors the seamless ability to move throughout your website based on their needs can help to increase conversion rates.
Using color to accent text and call to actions. Your website is a chance for you to make an effective first impression. How the text is written, placed and emphasized throughout your website should reflect positively on your brand. Consider incorporating similar colors to your logo and adding in accent colors to highlight buttons or important call-to-action text.
Here, the topic of the page and the “Learn More” buttons are clearly marked with a yellow background. As clients navigate the site, this yellow designation helps them to determine where to click and how to interact with the website.
Leveraging visuals to convey information quickly. The days of text heavy websites are coming to an end. Studies of the most effective websites and social media posts have found that 90% of information transmitted to the brain is visual, allowing visuals to be processed 60,000 times faster than written text. Whenever possible consider using an infographic or a professional graphic in place of paragraphs of web copy.
In this example, the Advisory Process is explained with a brief paragraph and the text is summarized with an appealing and easy-to-understand graphic. Mixing succinct text with visuals can be a great way to enhance your website’s usefulness. The key is to provide enough information to your web visitors without overwhelming them with having to read pages of long, dry text. We used these techniques and a few others to update a client’s website and help them win the 2017 Marketing Achievement Award - read the full case study here.
Designing an award-winning website can easily be achieved by leveraging the latest web design best practices. Starting with these three elements can help to instantly upgrade your website and give web visitors a more meaningful online experience. If your website could use an award-winning facelift contact Snowball Creative Group today. We have worked with clients in various industries to help them revitalize their web presence and enhance their business’ brand, without breaking the bank.