CoreNet Global is the professional association for corporate real estate executives, service providers and economic developers. The association's annual summit convenes members in the industry from around the world through programs and services to meet the needs of its member companies and individual members.
The management team recognized a dual opportunity for their San Diego summit: help attract younger, more diverse talent—for their members' companies and for expanding CoreNet itself. Reaching beyond the usual audience for the summit would support both goals.
Snowball worked with PR firm Cohn Overstreet & Parrish to create an integrated plan that included online, advertising and event marketing components. We developed a visual identity for the event that was designed to appeal to new audiences and implemented that design consistently across all promotional channels.
The faces at the San Diego summit were noticeably younger and more diverse, and attendance was the largest CoreNet has ever experienced.