Postilion, a subsidiary of S1 Corporation, delivers integrated solutions and campaigns for self-service banking and payment processing. They serve customers on five continents, in more than 50 countries.
The company needed an advertising campaign that would attract attention and interest from former and current clients. Specifically, the campaign needed to increase enrollment in shared advertising campaigns among S1’s financial institution client base.
Snowball worked closely in collaboration with S1 and developed a whimsical springtime advertising campaign entitled “Busy Bee.” Consisting of two branch posters, letterhead, statement stuffers, a roll-over banner ad and a point-of-purchase display with rack brochures, the campaign encourages bank customers to register for the convenience of online banking and bill pay services.
Postilion quadrupled enrollment numbers from previous campaigns.