Postilion, a subsidiary of S1 Corporation, delivers integrated solutions and campaigns for self-service banking and payment processing. They serve customers on five continents, in more than 50 countries.
The company needed an advertising campaign that would attract attention and interest from former and current clients. Specifically, the campaign needed to increase enrollment in shared advertising campaigns among S1’s financial institution client base.
The goal of the campaign was to help Postilion’s financial institution clients increase enrollment of Internet Banking and Bill Pay services. The campaign featured compelling research stats on the environmental benefits of Internet Banking over traditional banking, plus offeres a $2,500 sweepstakes. The campaign consists of a branch poster, self mailer, postcard mailer, statement stuffers, counter card, print ad, and a point-of-purchase display with rack brochures.
The eLife campaign received the highest adoption rate, doubling our previous successful campaign enrollment numbers.