Netzee provides integrated financial services on an open platform to financial institutions, retailers, and processors. Solutions span payments, online banking, branch banking, and lending.
A re-branding project with an Atlanta ad agency had produced a corporate collateral design that was inappropriate for the financial institution market Netzee serves. The design and colors were more boutique-retail than the staid, reliable look that resonates in the financial world.
Snowball created a simple, clean and contemporary design to reflect Netzee’s financial institution background and their modern banking technology. Using lifestyle images and shades of cool blue and black, we redesigned an appropriate visual identity and applied it to create a sales pocket folder, brochure, website, business card, letterhead and envelopes.
The new design supports Netzee’s brand promise to support financial institutions in securely and reliably serving their customers. According to Netzee’s marketing director, “Your creative design style portrays our company better than what the largest ad agency in Atlanta previously designed for us.”