When it comes to designing brochures and direct mail campaigns, one of the most common pieces of information I recommend to my clients is a call-to-action. Typically, this is positioned at the end of your marketing piece. Tell your audience what you want them to do. Sometimes you want your audience to call you for a free estimate, or to visit a website to enroll for an event. You can have a great looking brochure, but without a call-to-action, you’re missing an opportunity for new business. Seems obvious, but I see it left off of many marketing pieces all the time.