In business, first impressions can mean the difference between piquing a client’s interest or having them move on to a competitor. And, in this regard, trade shows are no different. Though local and national trade shows represent an amazing opportunity to be strategically positioned in front of hundreds, if not thousands of potential clients, how you present your business is critical. To maximize your reach, marketing and branding experts highly recommend investing in professionally and well-designed marketing materials to give to prospective clients. This includes:
Branded Swag. Attendees love free stuff and trade shows have become known for this. Whether you have pens, lanyards, frisbees, or even larger items like t-shirts or tote bags – whatever you give away be sure it has a clear logo of your company on it. Whenever possible include more identifiable information on the giveaway materials such as your company’s tagline, website url and contact phone number. You want your swag to be an accurate representation of your brand and to remind those who may see or use it who your company is, what you do, and where they can go for more information.
Event Signage. If you’re attending a tradeshow you likely will have a table or display area for your company. Having custom standing signs made to both convey what your company does and your value proposition in a concise and visually appealing way can be an important component of attracting new clients to learn more. There are a host of designs to choose from for trade show signage, including retractable signs, pop-out signs, or 3-D displays. When you partner with a reputable graphic designer, they will be able to provide several mock-ups of what sign formats may work best for your company and for what you want to convey.
Well-Designed Brochures. Since trade shows are often busy and loud events, getting the chance to speak one-on-one with prospective clients may be challenging. Leveraging brochures, flyers, or even eye-catching business cards can be a great way to give out information to clients that may be too busy to stop for an extended conversation. Also, be sure to ask those you speak with or meet for their email address and/or contact information, so you can follow-up after the event for interest and to provide more tangible ways your company can be of assistance to them.
Investing in professional and expertly-designed trade show materials are a key component making your brand memorable and positioning your company in front of prospective clients. Working collaboratively with a reputable graphic designer takes time, so be sure to plan ahead for design time, edits, and print time well before your next tradeshow.
Could your marketing materials use a trade show revamp? The experienced graphic designers at the Snowball Creative Group are happy to review your existing materials and suggest winning changes to make your marketing materials stand out from the crowd. Click here to schedule a free marketing design consultation.
