In today’s highly competitive digital marketing world, your target audience has seen their fair share of landing pages. How effectively you design your landing page can mean the difference between closing a sale within seconds or struggling to sell a winning product. The success of a landing page is largely dependent on what visitors read and what images they see. If you have too much text, this can be overwhelming to process, but if you have too many images this can cause visual overload. The key is to find the right balance between text and images to ensure the information is both compelling and flows well. To maximize the success of your landing and promotional pages, it is important to consider how exactly you marry the marketing text with professional graphics.

Leveraging graphics on a landing page can...

Convey a sense of organization and professionalism. When a landing page is well designed and images are used to complement the text, it will be easier for web visitors to process the information. Potential customers want to know that your business is organized and well run and what better way to convey this than to ensure that your web presence is highly professional. When constructing a winning landing page, be sure to consider image placement, spacing and font types. It is important to use a consistent structure throughout the landing page for titles, headings, and image borders. 

Replace text heavy sections with a graphic. To be the most effective, you want to limit paragraphs to just a few short, easy-to-digest sentences. If you find yourself writing large chunks of text, look for ways to decrease the word count by using images or infographics. For the human brain, it is easier to process visual information than having to read and decipher printed text. And, with landing pages, you want to be mindful of how much text you have on the page, as to not overwhelm web visitors. Whenever possible, replacing text with short videos can also be an effective way of both conveying information to your customers and compelling them to buy your product.

Help improve the flow of information. The goal with a landing page is to draw your customers eye down the page to the offer. By breaking text up with professionally-designed graphics, you can increase the “linger time” on the page. If customers spend more time on the landing page, this will naturally increase your conversion rates. You want customers to be excited and eager to buy when after interacting with your landing page. The quickest way to decrease the success rate of a landing page is to have too much text or misplaced graphics. Working with an experienced design and marketing specialist can help you determine what images to use and how to place the text to be appealing to web visitors.

To get the most out of your landing page takes planning. If you have a new product or service that you’re ready to promote, now is the time to partner with a proven graphic designer to bring your landing page to life. Contact us today to schedule a free landing page consultation with the award-winning Snowball Creative Group.