Not all websites are created equal because with millions of websites online for consumers to choose from, having a custom website that immediately appeals to them is key. The more web traffic you can draw to your website, the higher the conversions you’ll be able to generate for your business. Investing the time and resources into getting a well-designed website to showcase your business’ unique products or services, can be the smartest investment to make. With a custom website, you can ensure that the design not only embodies your brand, but is built to be user-friendly, making it easier for potential customers to find your offerings. According to the web design experts at Snowball Creative Group, here are the top three reasons why a custom CMS website can seamlessly drive more leads.
- Ease of Use. You want current and prospective customers to be able to quickly find the information they need to take action on your site. Important updates with a custom CMS also need to be quick and intuitive for you, so new content gets delivered immediately. When your website is clunky, has lots of extra steps to make updates, or loads slowly, you may be reluctant to post important updates on a frequent basis if the process is confusing and time consuming. A custom CMS can enable you to simplify updates so that your site includes the information your customers are looking for in a sleek, professional design. Frequent and current updates will also help boost search engine rankings.
- Instant Appeal. Standard template-based websites may be “easier” to implement, however, it lacks the ability to fit the design to your brand. Being able to embody your brand guidelines fully through the use of custom font styles, colors, messaging and imagery can go a long way in making your website have that instant appeal your customers want and will immediately recognize through brand continuity.
- Flexibility in Design. With a custom website, you can build in functionalities that can be used as your business grows. In addition, if you are running a series of promotions, you can easily modify your website design to fit your marketing campaigns. As such, adding customized banners, landing pages and galleries to your website can be easily programmed in to help you update your website whenever you want to give your website a new look and feel. With a website that is fluid in its design, you won’t have to recreate the wheel when you want to implement new features. The more you can keep your web visitors engaged with your website, the more leads and sales you’ll be able to generate.
When was the last time you updated your website? If it has been more than 18 months, then now is the time to consider a website facelift. Getting a custom CMS built can be the best way to enhance your company’s online presence and get a boost in website leads. The custom website developers at Snowball Creative Group can recommend winning website elements to enhance your brand. Click here to learn more.