When it comes to attracting new customers, having professionally-designed graphics can be your secret weapon. In fact, research has shown that humans can process visual scenes and images 60,000 times faster than text. What you could convey in 100 words of website copy can easily be explained in a simple graphic. But, not just any graphic will do. Like with all marketing materials, the graphics you use need to fit your brand and be designed to attract new customers. Leading companies are using infographics to quickly convey key information about their product or service offerings and give potential customers the information they need to make the decision to buy. To maximize your conversion rates and to carve out a competitive advantage, the award-winning graphic designers at the Snowball Creative Group, recommend using infographics for three key reasons.
Easy to understand. A well-designed infographic will be able to convey more information than a webpage alone. Picking the right graphics to highlight key points can be an effective way to highlight your company and give new customers compelling reasons why they should choose your company. Many companies, unfortunately, fall into the trap of jamming more and more text on their website to try to explain every single process. Not only does this become a visual distraction and can be overwhelming for your web visitors, but studies show that customers are not likely to read every word on your website. Instead, using an infographic to convey most of what is important can declutter your website and give your visitors a visually appealing experience.
Easy to share. Infographics are great nuggets of visual information that can easily be shared on social media platforms. In fact, research has found that infographics are "liked" and shared on social media 3X more than other any other type of content. This represents an amazing opportunity for your content to go viral and be placed in front of thousands, if not millions of potential customers. Since infographics are the most shared content on the web, it is key that you invest the time and resources into making sure they are both accurate and professional. For branding purposes, you want to always include your company logo and business information on the infographic. You wouldn’t want to miss out on a marketing opportunity, if and when, your content is shared on social media.
Easy to remember. Remember the saying “a picture is worth a thousand words”? This rings true, especially for infographics. A customer is less likely to remember what they read on your website, and are more likely to recall the images and graphics they saw. An infographic is an instant reminder they can visualize and may help jog their memory about your products and services. Since pictures are easier for the brain to decipher, the information they carry can be stored into long term memory much faster than text. And, since 65% of the population are visual learners, having infographics to explain more complex topics can be an effective way to both inform and pitch your services to potential customers.
To leverage infographics to attract new business, the design must be properly planned out and executed. The expert design team at the Snowball Creative Group specializes in producing professional infographics that customers can both understand and will want to share. For a complimentary infographic consultation, contact our team today here.
