If you didn’t have enough to tackle when running a business, here’s one more BIG task to add to your must-do list: Blogging. When you hear the word “blog” you may think about non-service or product websites perhaps someone sharing their travel experiences or chronicling the top tips to save money. But, believe it or not, blogging is a great value-add for every business. The key with adding a blog to your company website is to make sure the content you post is relevant to your industry and speaks to your target audience. Top brands are using trusted web design teams to leverage blogging and cash in on these five benefits.
Increases customer awareness. Having a company blog allows you to put more touch points out on the world wide web. You’re able to weave in long-tail keywords to get better organic search engine results. Without having to invest in search engine marketing campaigns, blogs can be a cost-effective way to outperform your competition and get in front of your target audience more often, without feeling overly salesy.
Establishes your company as an industry leader. In today’s day and age, frequency is everything. The more content you produce that provides value and information to your customers, the more likely they are to think of your company as being a thought leader. This helps to boost your brand’s credibility and can be used as “social proof” that may entice new customers to want to try your products or services. Are you more comfortable with buying a product from a company you’ve never heard of or one that you see online often? The important thing to consider is exposure and blogging can help you gain lots of this.
Improves your social media profiles. To get a higher ROI on your social media marketing and online presence, sharing new and unique content is essential. By having a blog, you can use most of this content in social media posts to reach even more customers, and position your brand as an industry leader. Sharing other organization’s posts and articles is okay, but having a treasure trove of your own content that speaks directly to your company’s value proposition can help to drive sales.
Gives your brand an authentic voice. If standard web copy is a textbook, then blogging is a novel. What’s the difference? They both convey information, but their styles are like night and day. Blogging is your chance to share information with your target customer and appeal to their needs and wants without having to oversell. You may have a blog series that highlights why your customer should take a specific action or perhaps a blog that outlines key things to consider before making a purchase. Either way, your blog is your company’s voice to the external world. Usually written in a more conversational tone, blogging does not have to be rigidly formal and can help you establish your brand as being trustworthy and informative.
Provides a measurable lift in sales conversions. You can customize your blogs to fit a variety of purposes, including new product rollouts, customer questions, sharing industry information, etc. As prospective customers read your blog, adding in hyperlinks and call to actions to drive them to your site or product that is craftly highlighted in the blog, is an easy way to get sales. Blogs can be used to educate your target audience in a way that will compel them to want to know more or to want to try your services.
The important thing to keep in mind is that your company blog should be updated often and easily accessible online. To tap into these benefits and many more, posting on a regular basis is strongly recommended. As a bare minimum, posting a new blog once a month is a good place to start. The more you blog, the higher the free web traffic you can generate. To get started is easier and more affordable than you may think. If you need to create a blog for your company or want to upgrade your current blog, contact the web design specialists at Snowball Creative Group today.
