Brainstorming ideas for updating the website with Insuretrust, Snowball was able to zero in on an opportunity for the company: why not offer online tools that would make it easier for independent brokers to sell Insuretrust products to their customers?

A second website was born under the EmergingRisks.com domain to provide password-protected access to Insuretrust’s proprietary case studies and other resources. Online tools were created that allow brokers to customize documents—with their own visual identity and contact info—that illustrate the value of Insuretrust’s products.