The company needed an advertising campaign that would attract attention and interest from former and current clients. Specifically, the campaign needed to increase enrollment in shared advertising campaigns among S1’s financial institution client base.

Snowball worked closely in collaboration with S1 and developed the Enjoy campaign as a nostalgic reminder of the finer things in life. The campaign consisted of a branch poster, letterhead, statement stuffers, a roll-over banner ad and a point-of-purchase display with rack brochures, the campaign encourages bank customers to register for the convenience of online banking and bill pay services.

The Enjoy campaign achieved high enrollment from financial institutions.