WHT came to Snowball for help in changing the culture among the partners from a referral based business to marketing the business. Their previous site was very plane with little content. They also wanted help selling a relatively boring industry to a younger generation.
Snowball began with collaborating with the client to brainstorm alternative ideas to make the boring subject of taxes more sexy. We also focused on specific industries among their younger target market to develop fresh new content presented in a progressive design and layout they could relate to. To liven up their website beyond the basic blue and grey brand colors, I added a contrasting yellow to liven up the site. I broke up content in various touch points to let the viewer choose their own path, quickly leading them directly to the appropriate funnel of content desired. Each CPA has their own profile page with plenty of call-to-action links to engage the CPA.
Winner of the 2017 AAM-MAA Members Choice Award Website design.
The bright new website has been a dramatic change from their traditionally design website of the past. The client was so impressed with the new yellow color used on the website that it has been added to their brand guidelines. The partners are thrilled and onboard with the targeted industry approach of the new website. They also see the potential of targeting additional industries in the future. The content management system has enabled the client to update their own content much easier than their previous platform.