Xtreme Optics, a lens grinder for the optical industry, came to Snowball for help with increased competition from foreign invested, franchise optical providers. Xtreme Optics is one of the last remaining, independently owned and operated lens grinders in the USA. Their company's old logo, website and collateral marketing lacked finesse, consistency and the ability to compete against the larger brands in the industry. Their old website was riddled with broken links and lacked any search engine optimization or messaging to properly connect with its target market.

Snowball began the re-branding process with a new logo, stationery, messaging and brand guidelines.

Xtreme Optics has a niche service that sets them apart from the factory labs, which Snowball wanted to promote. Snowball shot photographs of Xtreme Optics facilities and provided compelling messaging to tell its unique story about its low vision and lens grinding capabilities. Xtreme Optics has a lot of unique prescriptions that come in and out of the lab on a daily basis, so Snowball purchased, setup and trained Xtreme Optics with an affordable product photo shoot lab to capture images to be leveraged on its new website product gallery.

Xtreme Optics has made an extreme impact in the lens grinding industry. The company's new branding has raised its competitive edge to confidently compete along side the large brands in the marketplace. The new website’s SEO has helped significantly increase traffic and reports are provided to show these results.