Chris Handley Design Blog

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Chris Handley, Creative Director
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Understanding the Brand Management Process

When it comes to putting a brand management plan in place, you need to invest time and resources to ensure that you are able to attract your target audience and position your brand to resonate with their core values.

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Why You Should Complete An Annual Marketing Audit

Reviewing your brand and marketing elements periodically is an effective way to ensure your marketing content and strategies are both current and are positioned well to attract new customers. Here are the five reasons why you should complete a marketing audit this year.

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Making Marketing Count - Leveraging Personalization

Whether it is targeted social media advertising, email nurtures or pop-up ads on their most visited websites, you must take a unique approach to get your brand to stand out and truly resonant with your audience by using a personalized approach. 

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Using Storytelling to Bring Your Brand to Life

In order to hook your prospective customers within minutes of visiting your site, you want to clearly convey your brand’s uniqueness and what benefits it can have in your customers’ lives.

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Top Four Ways to Increase the Value of Your Brand

Establishing your brand and branding strategy are things you should put into place early on in your business, but they should be revisited, at least once a year, to ensure that your brand aligns with what will best represent your company and appeal to your target audience.

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Snowball's blog is a variety of tips and news about design and business marketing. I also like to share what I'm up to with regards to projects and personal interests.
If you have a subject you would like to recommend, please shoot me an email with your thoughts.

Snowball Creative Group, LLC
1485 Leafmore Rdg.
Decatur, GA 30033