Chris Handley

Snowball's Blog

Chris Handley, Creative Director
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Take Your Web Design Strategy to the Next Level – Measure Results

The key to maximizing your website’s effectiveness is rooted in consistent measurement. If your website is not user-friendly or if it does not meet the needs of your customers, it won’t be effective in driving traffic to your site or sales to your business.

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Why Your Website Effectiveness Starts with Your Web Design Strategy

To maximize your website’s effectiveness, it is critical to take a structured approach to how you design your website. The award-winning web development team at Snowball Creative Group suggests following these important three steps to craft a web design strategy that will get results.

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Using Storytelling to Bring Your Brand to Life

In order to hook your prospective customers within minutes of visiting your site, you want to clearly convey your brand’s uniqueness and what benefits it can have in your customers’ lives.

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Top Four Ways to Increase the Value of Your Brand

Establishing your brand and branding strategy are things you should put into place early on in your business, but they should be revisited, at least once a year, to ensure that your brand aligns with what will best represent your company and appeal to your target audience.

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Top 3 Types of Branding For Your Company

The key to nailing your brand is to determine what makes your company and product truly unique and stick to sharing these features with your target audience. Learn about the most effective types of branding that you can use to appeal to your target audience while still being authentic to your company’s brand.

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  • Brand Equity

What Your Website Really Says About Your Brand Equity

Your website can give you a lot of great insight into how much brand equity you have in your industry. The key is to really dive deep into your website’s metrics and study how your customers arrive at your website and, more importantly, how they interact with your website’s content

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  • Brand Management and Graphic Design

Why Your Graphic Designer Needs To Understand Brand Management

Believe it or not, building a winning website and marketing materials, all starts with crafting a solid brand strategy. The common thread linking your social media profiles, to your business’ website, to your business card design needs to have a cohesive brand strategy with a graphic designer who understands this strategic approach.

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Snowball's blog is a variety of tips and news about design and business marketing. I also like to share what I'm up to with regards to projects and personal interests.
If you have a subject you would like to recommend, please shoot me an email with your thoughts.

Snowball Creative Group, LLC
1485 Leafmore Rdg.
Decatur, GA 30033